You don’t need to be a fortune teller to guess which social media trends are poised to take off in 2023. All you need is data.
Combining performance and consumer preference data can create a vivid picture of the years ahead. We’re not talking about which TikTok audio will blow up in a few months. We’re talking about what is driving the audience members behavior and where exactly is your brand fitting in with the mix of upcoming trends in social media.
If you’re a part of the 60% of businesses that rely on social media data daily, you’re already halfway there. In this article, we’ll cover the need-to-know stats driving new social media trends forward in 2023.
1. “Edutainment” content will rule
Edutainment isn’t just for kids anymore. A few industries like Plumbing, HVAC, Electrical, Food, and DIY education have tapped into the value of creating informative content. In 2023, everyone in the service industry will get to have all the fun in front of the camera while discussing their professional knowledge about their services on social media.
Last year, brands in the DIY space found massive success in creating thoughtful, save-worthy content. To find out what we mean, turn to DIY Creator on YouTube, who currently has 3.3 Million Subscribers on his channel. The DIY Creator strikes a balance between jokes and tips on home improvement management.
Short-form video’s rise in popularity fostering the perfect conditions for fun facts, tutorials and explainers to thrive on social media. No wonder educational content is on most common business strategies when partnering with creators and marketers.
Brand Takeaway: This is your opportunity to demystify a common industry misconception on providing the perfect life hack for featuring your product or service. At ReScope Marketing we provide an all-in-one solution in telling your brand story on social media to engage with your audience to build trust and brand authenticity for years to last on popular platforms like Facebook, Instagram, and YouTube. If you're in need of a reliable marketing team, look no further than ReScope Marketing!
2. Businesses will put more money behind video production
At this point, it’s safe to say that video isn’t going anywhere.
When YouTube was still an emerging platform, it made sense for businesses to task video creation duties as an additional responsibility to their social media team. Now that the average American is watching 1 Hour of YouTube Content every day, business leaders realize that it’s no longer “emerging”. It’s here.
To ensure their brand can stand out in this new social media landscape, forward-thinking companies will invest more in video production equipment and staff. So you’ll probably be getting a few extra hands to help with video editing, direction and brand storytelling.
Brand Takeaway: If the discussion isn’t already in motion, it’s time to start petitioning for a new marketing team to task your video production efforts. So why take the risk of buying your own equipment and staffing your own in-house team. When you can just save time and money hiring a professional content and data driven marketing team at ReScope Marketing.
3. Being Authentic will be a turning point for brands
BeReal was one of the hottest social media trends of 2022. The new kid on the block delighted users and mystified marketers. After all, what are we supposed to do with an app that doesn’t incentivize its constant use?
Brand Takeaway: In 2023, brand authenticity will make or break your business on social media. Shift your focus away from fleeting viral trends and dig into what matters to your audience and business. Being authentic is what ReScope marketing is all about in 2023 and beyond.
4. Businesses will experiment with emerging social networks
Networks like Tumblr, Hive and Discord have become notable rising stars in a shifting social media landscape. As audiences continue experimenting with these new playgrounds, brands will be able to identify what’s a passing trend and what’s sticking around.
Brand Takeaway: There are a few ways to figure out whether or not your audience is adding a new network to their social media mix.
First, try running a poll on your most active social media account to discover interest in a specific network. Then, use a social tool to see the full conversation surrounding the network. Dig into demographic data to determine if it aligned with your audience preferences.
5. The influencer economy will continue to blossom
If you don’t leverage creator marketing over the next 12 months, you’re missing out on a major opportunity.
Businesses across industries collaborate with social media influencers to generate more engagement, strengthen social communities and reach new audiences. As the social media playing field becomes more diverse and focused, more brands will be able to find and connect with influencers that operate within their target market.
Brand Takeaway: If you need help finding your next great creator, start by calling the team at ReScope Marketing today to begin your new influencer marketing roster.
What social media trends are you most excited for?
Trends are the spice of social media, and If you want to learn more about how the ReScope Marketing team can help you develop a rock-solid annual plan, check out our website today to book a call with our Social Media Marketeer’s at https://www.rescopemarketing.com/