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5 Marketing Strategies for 2023

Every calendar year, we look for new competitive strategies to increase client sales and brand engagement at ReScope Marketing. While sales is a very important component of marketing, you shouldn’t just focus on it. If you want to be successful, you should understand the following effective marketing strategies that are now progressing in 2023. 

  1. Content Discovery 

Nearly 15 years ago, Alphabet's acquisition of for 1.65 Billion dollars seems to be one of its greatest investments in Silicon Valley history. The largest search engine in the world now became the largest video search engine to ever exist. Rising platforms like Rumble and Vimeo pale by comparison as YouTube has an active user base of 2.5 Billion users. 

So it’s no surprise why users of YouTube are now searching for content to discover the best business services and products online, and if you think as a business owner that a simple video will explode with viral success, think again. 

The YouTube algorithm has been a complex code to crack for all businesses, although we have seen a rise and fall of most marketing trends around the video platform. The following three strategies are by far the most important strategies to implement for long term success on YouTube. 

  1. Competitive Analysis 

This might be obvious for some marketers, but have you actually looked into your competition? Marketing tools like SEMRush, and SocialBlade can actually gather the data you need to help analyze your business success for the upcoming year.  

Competitive market research focuses on finding and comparing key market metrics that can  help identify differences between your products and services and those competitors. Comprehensive market research can help establish the foundation for an effective sales and marketing strategy that can help your company stand out from the crowd in 2023.

  1. The video economy is here to stay

Why is starting a YouTube channel in 2023 so important for your business? The number one reason is because you need to make it easy for your customers to discover your products and services online, and two is because you need the YouTube analytics to scale up your business, and finally you ge to profit and monetize your business on the YouTube video platform after your reach 4000 watch hours and 1000 active subscribers. It’s a win-win when you create original video content on YouTube. 

  1. The Influencer  Economy 

The influencer economy is responsible for YouTube celebrities creating multibillion dollar businesses like Mr. Beast brands. Mr. Beast is by far the largest YouTuber in 2023, and he is responsible for the super successful Mr. Beast Burger and Chocolate brands, and has built an empire that is valued at $1 Billion. 

Now how can this new influencer marketing trend scale up your business? The answer is simple: you can hire the team at ReScope Marketing to manage and develop a budget to scale your brand identity, trust and online reviews using Influencer marketing. It’s that simple, just give us a call and contact us on our website:

  1. A trusted digital marketing agency 

At ReScope Marketing, we are more than just a digital marketing agency. We provide our clients a full service digital marketing, and web services company to clients across the country. Our goal is to provide specialized and customizable Digital Marketing & Advertising services to meet well-defined targets for our clients and business. Schedule your appointment today to discuss your marketing goals for 2023 at

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